Blogging is one of the best ways to generate traffic, leads, and sales for your business. If you don’t have a blog, I highly recommend you setting one up, as it is a great revenue generator and does wonders for personal branding (if you don’t have a blog and would like one created, I will do this for you free of charge-just shoot me an email at firstname.lastname@example.org with “Free Blog Setup” in the subject line, and I’ll get you set up right away 🙂 One of my favorite bloggers in the world, Neil Patel, who has been blogging for over 10 years, has written an awesome article outlining 100 tips to ensure your blogging success. Some highlights from his post include:
Headlines with facts and data tend to get shared well within the B2B community. Keep them short and sweet, or else your click-through rate will decrease. The headline is the most important part of a blog post. Evoke curiosity when possible. This also tends to help with Facebook shares. Your best ideas typically aren’t generated from sitting in front of a computer. Experience the world, interact with others, and let your creative juices flow. Email marketing is the number one way to get people back to your blog. Readers who come to your blog from email are more likely to share your content on the social web and to comment. Pop-ups on the entry and exit are the best places to collect emails. Even though you may hate pop-ups, very few of your visitors will complain about them. Sidebar opt-ins and opt-ins beneath blog posts (above the comments) are also effective areas to collect emails. The best way to collect email addresses is to offer each reader an incentive such as a free e-book.
I think that collecting emails is extremely important. After all, the money is in the list! So using pop-ups, side bar opt-ins, and programs such as HelloBar are great ways to collect emails from your blog posts and build your list. Like Neil mentions in his blog post, you want to email your list every time you publish a new post. The most efficient way to do this is by use of an auto-responder. My favorite auto-responder is Aweber, as it was built by internet marketers for internet marketers (for full disclosure, this is an affiliate link, but I would recommend Aweber regardless). So if you’re not blogging, you’re leaving money on the table. If you don’t have a blog currently and need one set up, I’ll set one up for you for free. Just email me at email@example.com and put “Free Blog Setup” in the subject line. To check out Neil’s full blog post, check out 100 Lessons Learned from 10 Years of Blogging.
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