First impressions are extremely important, especially on the web. That’s why having an attractive, fast loading, easy to navigate website is so important. If your site isn’t appealing to your prospects, they’ll simply hit the back button, go somewhere else, and most likely never visit your site again.
So how do you ensure that you make that critical good first impression? Check out the below 5 typical web design errors, courtesy of Dale Partridge, that you should avoid like the plague!
1. People don’t know what you do
If people don’t know exactly what you do within 5 seconds, you lost them. You don’t need to have every detail explained on impact, but you must be sure users catch the general idea. Here is a link to my new project, http://www.StartupCamp.com.
As you see, I have clearly spoken to my demographic and clarified what StartupCamp.com is (an educational membership for aspiring entrepreneurs, bloggers, and dreamers). Additionally, do not forget how powerful a video is in furthering this communication. While a picture is worth a thousand words, a video is worth a million.
Critical Question: Do people know what you do and how you’re different within the first 5 seconds of landing on your website?
2. You are not capturing customers
Driving traffic is the first step of the marketing equation, but capturing leads and getting them to return is step two. Companies must begin placing the appropriate captures on their site. If you notice on my site (http://dalepartridge.com), I have the Facebook Like button and the Twitter Follow button right next to my logo. This provides users clarity of “what” they’re liking. I also include another option to follow me on social media on my sidebar below.
As for email, I offer 3 locations for signing up. My top bar below my header, my footer, and the pop-up many of you have seen. Remember, it’s not how many people who come to your site today that counts… Rather, it’s how many people you capture to come back tomorrow.
Critical Question: Are you effectively capturing social media followers and emails?
Like what you’ve read so far? Then click on over to Dale’s full article at http://dalepartridge.com/5-common-website-design-mistakes/ to read the final 3 critical website design mistakes to avoid.
And while you’re at it, follow Dale on Twitter at https://twitter.com/dalepartridge and like him on Facebook at https://www.facebook.com/DaleJPartridge.
Photo Credit: Nadya Peek