How Blogging Boosts Traffic, Generates Leads, and Increases ROI

Girl Holding Fan of Hundred Dollar Bills

Blogging is one of the best ways to drive more traffic, generate more leads, and most importantly, increase how much money you put in your pocket.

According to an infographic by Neil Patel of QuickSprout  (which is posted at the end of this blog post), 57% of companies that blog have generated a customer via blogging.

Some other interesting stats about blogging:

  • 77% of users online read blogs.
  • 61% of consumers in the United States have made a purchase based on reading a blog post.
  • 81% of US customers trust the advice and content they read on blogs.
  • Small businesses with blogs generate 126% more leads!

So if you’re not blogging, what are you waiting for? Not only does blogging increase your bottom line, but it builds TRUST and builds your PERSONAL BRAND.

<Random tip live from NJ local news as I’m waiting for my car to get serviced: Don’t bring cocaine to the Bingo hall-elderly woman just busted for dealing coke to players at a Bingo hall in Ireland. Now back to our original programming about making money by blogging>

The 3 main reasons I hear from people that either gave up on blogging or never started blogging did so for the following reasons:

1. Those that started and gave up didn’t see the results they wanted. Blogging takes time to see results. It takes time for your content to get indexed by the major search engines and start ranking for industry specific key phrases. Plus building a following doesn’t happen overnight either. It’s important to follow blogging best practices.

2. Many people think that starting a blog is going to be expensive. This could be further from the truth. This blog runs on a free fully responsive theme (so it looks great on desktop and mobile devices) where I pay about $10/year for my domain (from GoDaddy) and about $4/month for hosting through BlueHost (for full disclosure, this is an affiliate link). I just checked BlueHost’s site and they’re having a $3.49/month special-wish I had that when I signed up :-). So we’re talking about a whopping cost of less than $5/month to launch and maintain your blog.

3. Lots of entrepreneurs and small business owners are afraid that starting a blog will be a technical headache. While there are a few basic “tech” things you’ll have to implement to get your blog up and running, WordPress makes it very simple for the average person to launch a professional blog.

I’m currently working on an in-depth blog post that describes exactly how you set up and launch your blog, including domain name registration, getting set up with hosting, installing a theme, and getting your first posts published and live for the whole world to read!

In the meantime, if you’d rather have your blog set up for you, I’d be happy to do it for you free of charge. Just shoot me email me at with “Blog Setup” in the subject line, and I’ll set everything up for you. The only request I make is that you purchase hosting through my BlueHost affiliate link. This allows me to make a few dollars for my time, while you get a professionally set up blog with great hosting at the same price it would cost you otherwise.

Also, I’d recommend checking out the below blog post by Neil Patel of QuickSprout.

Photo Credit: Tax Credits

How Blogging Affects Your Bottom Line
Courtesy of: Quick Sprout

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